Here I am, watching the Dallas Cowboys-New York Giants game on television in Texas. There's a commercial for Citizen watches. What Dallas Cowboy player does Citizen feature in its "Unstoppable" watch campaign's television commercial?
Unstoppable? Eli Manning?? Does Citizen really expect me to buy a watch sponsored by an opposing team's player, someone who's not even as good as my own team's quarterback? One who's never won the Super Bowl, or much of anything? Has Eli ever been to a Pro Bowl?
Eli had several critical drives in the second half, and what happened? Delay of game! Almost a second straight delay of game! Delay of game again!
Hey, Eli! Get a new watch, bro!
Hey, Citizen Watches! Great way to waste advertising dollars, huh? You bought the wrong Manning!
Citizen Watch Signs New York Giants Quarterback Eli Manning To Headline ‘Unstoppable’ Ad Campaign
By: Heide Winkenwerder
NEW YORK, Jun 1, 2007/ FW/ --- Eli Manning, quarterback for the New York Giants faces a different kind of gridiron as he crosses the bridge from the football field to world of advertising as he headlines Citizen Watch’s ‘Unstoppable’ marketing campaign.
Scheduled to break on the June 11th issue of Sports Illustrated features an updated creative for the entire campaign. New print ads and OOH along with new TV commercials are set to run in conjunction with the launch of Citizen’s Fall 2007 collection