"OXNARD, Calif. -- Sporting News is hitting the road this summer to attend every NFL training camp. Today, we check in with the Dallas Cowboys.

The atmosphere

Maybe this is business as usual. But these are the Cowboys, and that means something bigger than simply the business of football—especially when the game's most popular team is a favorite to reach the Super Bowl. And, of course, when it has multiple players whose every move, on the field and off, is of keen, almost desperate interest to so many.

Footballtainment, let's call it. And Cowboys camp is A-list in every way."