From Peter King's MMQB: 

"We can't be the Patriots. The Patriots, they epitomize the whole team concept. Those guys are all about team and that's it. We're not them. We are a team that has a bunch of names, a bunch of personalities and a bunch of youth.''
Bradie James, to NBCSports.com's Tom Curran.

Actually, the Patriots have the names, too.  Maybe more.  Not only was he wrong, but as a leader on the team, he needs to strike a different tone.  They shouldn't be the Patriots at all.  But they should strive for the team part - in my humble opinion.