BTB on Sprint's NFL Mobile Live
Many of you know that this blog's content is promoted on a variety of sites like Yahoo, SI.com, and USA Today among others. Now, through a sponsorship deal between Sprint and SB Nation (our parent company), BTB content is available on NFL Mobile Live.
Full disclosure: As part of this deal, Sprint sent me a Palm Pre phone and free service for a finite period. But, just because I get something free from a company, doesn't mean I'll shill the product without the same review I give anything I put up here. But, it's only fair that you know the context.
If any of you have Sprint service and access to NFL Mobile Live, by now you may have seen our content up there. It's updated regularly and can be found under the "My Team" menu, which you've surely set up as the Cowboys. When big companies like Sprint, and by extension their deal with the NFL, chooses to use our content, well, that makes a blogger proud. Thanks everybody for supporting the blog, we continue to grow and continue to get recognition from large media companies.
Follow me below for more on the Sprint sponsorship, a way to win free Super Bowl tickets, and a brief explanation of commercialism and this blog.
Besides the BTB content on NFL Mobile Live, the app itself is pretty cool. I used it over the weekend to keep up with other games and it worked perfectly. It has an auto-refresh scoreboard with all the games going and the ability to drill down and follow one game. You can also listen to the radio broadcast from either team in a game. All in all, a nice design, good info and fast updates. If you're away from the TV, it's a great way to follow the games. Even at home, a good way to keep up-to-date on all the games.
As for the Palm Pre itself, it's a great phone. The main things I like are the ability to run and access multiple applications at one time and the mini-keyboard that slides out at the bottom. I've been using the phone for a week or so and really like it.
Each week, Sprint is posting three Can't-Miss plays, if you vote in the contest you can enter to win Super Bowl tickets. Unfortunately, one of the three plays this week is against our Cowboys.
Now, for that explanation on commercialism and this blog. I know some people are going to dislike the idea of this type of sponsored post. I understand that. In return, I would ask all the readers of this blog to understand that without cash inflow from advertisement deals, SB Nation would cease to exist, this awesome platform the we blog on would not exist, basically everything would be different and harder for us as bloggers...in short, we get a huge amount of benefit for being part of SB Nation.
Additionally, the more money this blog can generate in ad/sponsorship deals, the more the bloggers can concentrate on writing for the blog. None of the front-page writers can make a living only blogging here at BTB. In fact, we can't even come close. That means we all work other jobs that actually help put food on the table each week, so we blog when we can make time. We love doing it, but I just wanted everybody to understand that doing these types of deals only helps the writers spend more time blogging. So when you see these sponsored posts, or other ads on BTB, just remember that we're only trying to make the blog better and better.
We'll never cross sponsorship with actual content; you'll always know when a post is part of a sponsorship deal, like this one. That way, you can treat it accordingly.
Thanks!
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New FCC regulations already impacting the blog?
I saw the disclaimer in the post. I guess you saw the new FCC regulations governing blogs and sponsorship deals.
Beware D-Ware
We did see that, but...
SB Nation had already decided previously that we would disclose that information on blogs, before the ruling came out. As a company, we thought it was important for the readers to know that there was a sponsorship behind a certain post, so no one would have any confusion. Having the readers being able to trust the bloggers 100% was a key consideration. The FCC ruling just happened to matchup with a policy we had already put in place.
by Dave Halprin on Oct 8, 2009 12:35 PM CDT up reply actions
Best of luck to SB Nation
Its nice to see that SB Nation is becoming more and more sucessful. I think the sky is the limit for a site like this. This is the future of fan interaction and I can only see membership and sponsorship growing.
Beware D-Ware
Thanks for the update and good luck with the venture
" just remember that we’re only trying to make the blog better and better."
And you guys certainly do that. You are my first and best source for info.
ads
I work in an ad-supported medium, so I don’t have a problem with it.
I will say that over the last 6 mos, this has gone from the best blog about the Cowboys to the best site about the Cowboys… the additional perspective of Fish took it to a higher level, and I hope that you guys all start making a little jack – which will only serve to make the coverage better… and that’s all anyone wants from you guys, I hope.
by Last of the Romohicans on Oct 8, 2009 1:39 PM CDT reply actions
yep - been reading BTB on my sprint phone already thru NFL Mobile Live
and it’s very nice when I’m away from my pc
Do what you gotta do Dave
This is by far the best cowboys site on the web and I support anything you do to keep it that way.
Maybe you should interview for GM of the cowboys.
Great job Dave
You have done so much for the Cowboy fans and I applaud anything that helps keep that flowing. I have lost track of the number of years here (before SB Nation existed I think) and every year keeps getting better. Thanks for the info. I do still read here regularly but have written more in support of the NBA SB Nations blog: Blazers Edge covering my home state’s team. They are likewise doing an amazing job. Without SB Nation I would not have found them.
I also congratulate you for the success of SB Nation. I believe you are a founder and certainly worked diligently to promote the network among other NFL teams. It has been fun to watch it grow until it has its own Sports site as well. These sort of business deals only make great sense and are all the more impressive as the economy reduces other media outlet revenue to be growing it here.
Just an addendum Dave
The software for SB Nation is quite good but it does not allow the hot-swapping of signature lines making it awkward to move from sport to sport. Is this something that could be addressed? It would facilitate the network approach and drive page hits up a bunch. By hot-swapping I envision having a button preferably added to the Post a Comment box which allows the selection from a range stored in my profile. Many posters would enjoy picking the appropriate signature for any particular comment.
And if you have the iPhone
Remember there is an BTB app for that, too!
There's somethin' happenin' here...what it is ain't exactly clear...
http://twitter.com/BloggingTheBoys
by Aaron Novinger on Oct 10, 2009 10:50 AM CDT reply actions

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