Just an A through Z chronicling of the rare kind of scumbag that is Dan Snyder. There really is no other way to say it -- what a d!ck. Enjoy a small sample... Market Segments: How Snyder viewed cancer patients and diabetics during his marketing days. In a 2000 interview for a PBS show called CEO Exchange, Snyder told host Jeff Greenfield that his business depended on coming up with "$5 million niches" that he could sell goods and services to. Asked for examples of his methodology, Snyder said, "We were looking at trend lines. We saw that the aging baby boomer demographics were coming on strong. That meant there’s going to be a lot more diabetic patients, a lot more cancer patients, etc. How do we capture those market segments?"