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Five Moments That Altered The Cowboys' 2010 Season: #4--Kitna to Bryant Against The Giants

Jason Garrett called Dez Bryant's number and sent a message to the league: the "Cowboy Way" is back, and here to stay.

Yesterday, I began a series in which I'll examine five key moments in the 2010 season. As I stated in my intro to the first of these moments--the Cowboys' decision to gut their special teams' core--the moments I’m interested in examining all either represented or forced a larger philosophical change that ended up having long-term repercussions during the 2010 season, and perhaps into the future. Today's installment looks at the very beginning of Jason Garrett's tenure as coach of the Cowboys, as important decisions were made then that, I think, will affect how they operate into the future.

Moment #4: Week 10: Kitna to Bryant against the New York Giants

The Cowboys had a tumultuous week ten of the 2010 season, to say the least. After a nationally-televised Sunday Night Football blowout at Green Bay, a game in which Dallas appeared neither interested nor competitive, Wade Phillips was fired and Jason Garrett was promoted to interim coach. The situation Garrett inherited was not enviable: the 1-7 Cowboys were reeling, having lost both their starting quarterback and their last three games, by a combined 121-59 score.

In those three games, the Cowboys had been quarterbacked by backup Jon Kitna, who was not as miserably bad as, say, Brad Johnson had been when Romo was injured in 2008. Nevertheless, his performance had people questioning whether he still had any juice, whether his arm strength was much better than Johnson's and whether he could lead the Dallas offense to much more than the anemic point total tallied against the Packers.

To make matters worse, the Cowboys' opponent, the New York Giants, were hitting their stride. They were riding a five-game winning streak and were coming off a 41-7 drubbing of the Seahawks, in Seattle, in which their defense had surrendered a 162 yards, a mere 49 on the ground. Three weeks earlier, in the first game against Dallas, at the Jones Mahal, New York had not only knocked Romo out of the game, but had piled up nearly 500 yards of offense, with an even 200 on the ground. As a result, Garrett's first challenge was looking formidable, indeed.

Star-divide

This sense of foreboding continued early in the game, as the Cowboys muddled about on their opening first-quarter drive. The next time they got the ball, now down 3-0 and facing a first and ten at their own 42, Garrett employed a brilliant scheme: he set up his offense in a one-back, two-tight end formation, with Martellus Bennett outside of RT Marc Columbo, WR Dez Bryant split wide left, and Jason Witten lined up at fullback, offset slightly left. Because Witten is so dangerous, however, the Giants couldn't treat him like a fullback; certainly, they didn't want to cover him with a linebacker. Consequently, they brought safety Antrel Rolle up to the line to guard Witten. What this meant was that Rolle couldn't offer deep help to the corner on his side of the field, Terrell Thomas, who drew the unfortunate assignment of covering the explosive Bryant.

At the snap, Rolle compounded the problem by taking a step forward, as if he saw run. Kitna took a five-step drop and flung the ball downfield to Bryant, who had beaten Thomas, with the desperate Rolle trailing. If the pass had been more accurate, Bryant would have walked in for an easy score; as it was, he had to extend to catch it, lost his balance after a couple steps, and fell to the turf after a 45-yard gain.

This big gainer was followed by others. Later in the quarter, Kitna hit Austin for a 44-yard gain; on the first play of the following drive, Kitna threw a pretty pass to Bennett down the seam for a 32-yard pickup. On one second-half drive, Kitna connected with Roy Williams on 3rd and 22 for a clutch 27 yard gain, then promptly hit Austin for a 24 yard TD. Late in the game, a beautiful 48-yard pass to Bryant was called back. Moreover, the Cowboys picked up significant yardage on two catch-and-run screen plays--a perfectly blocked 71-yard Felix Jones touchdown and a gorgeous WR screen to Bryant.  These plays were accumulated against a Giants defense that had, in recent weeks, been the football equivalent of Ebenezer Scrooge when it came to giving up big plays.

Why do I recount this ancient, albeit glorious, history now? Because I believe that first-quarter pass to Bryant set the tone for the final eight games of the 2010 season. By attacking the (at the time) mighty Giants, especially with a "weak-armed" second-string quarterback, Jason Garrett was sending a message, not only to his team, but to the entire league: "we may not win, but we're going to throw the entire playbook at you; you may be bigger than us, but we're going to hit you with everything we've got; we may not be as talented as you are, but we're going to play hard for four quarters; we may not have anything left to play for, but we're going to play to the whistle until the end of the season."

Indeed, this is precisely what the often overmatched Dallas Garretts did. By doing so, they hung in games against better teams until the fourth quarter--and managed to pull out a crucial road victory against Payton Manning and the Colts. Garrett has talked about re-establishing an attitude, about playing the "Cowboy Way." To my mind, a key tenet of the Cowboy Way--fight like hell, until the bell--was clearly articulated in meeting rooms and then brought to the field the week of the Giants game. I look forward to it being a building block for Garrett & Co., a crucial component of the Cowboys' success in the years to come.

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+1

And Romo to Bryant will be even more deadly (to opponents) next season!

"....the Cowboy way...." (Head Coach, Jason Garrett)

by BishopWest on Jan 14, 2011 8:04 PM CST reply actions  

True

And it is looking like Rob Ryan will be our DC….hmmmmm

formerly I draft the Cowboys!!!
Yes...I am Ironman....seriously my last name is ironman in German

Knowledge and Skill overcome superstition and Luck-Dawn Patrol

by I am Ironman!!! on Jan 14, 2011 8:07 PM CST reply actions  

Great stuff rabble!

AFB Condensed- New name, same flavor.

by Iron Fist on Jan 14, 2011 9:34 PM CST reply actions  

yeah Garrett called a great game

almost every series he setup great plays
and as his first game as head coach I knew this guy could coach
Dez Bryant feasted on the Giants all night
he is a Giant killer, like Steve Smith kills us all the time

by Archie Barberio on Jan 14, 2011 9:38 PM CST reply actions  

Reading stuff like this...

…gets me pumped for 2011! Dez Bryant is going to be a beast in the NFL, and I hope they hire Rob Ryan. Considering what he had to work with in Cleveland and his pedigree, he must be a pretty damn good DC.

by oregoncowboy on Jan 14, 2011 10:51 PM CST reply actions  

That game was delightful

Dez is promising. My only concern is his discipline and understanding the playbook. Those will comecwith time.

I will also voice my excitement for Rob Ryan. I could be way off, but I think he was Oakland’s DC when they were playing at a really high level, despite being awful in every other phase of the game. Looking forward to seeing what he can do with Ware, Ratliff, Jenkins, Spencer, etc.

Epic Fail since 1985

by the red scare on Jan 14, 2011 11:17 PM CST via mobile reply actions  

I agree he will be deadly for the next season and really hope it!! The analysis of the points is so good in this article, congratulations for the blogger.

Bryon Russell, back in Michael Jordan's face

by colemanrr16 on Jan 15, 2011 3:11 AM CST reply actions  

"we may not win, but we're going to hit you with everything we've got"

What makes what you described all the more remarkable is that heading into week 10, the Giants were widely seen as one of the best teams in the NFL. Hard to believe, right? But before entering their annual end-of-season meltdown, the Giants ruled the power rankings with an average rank of 3.0. The Cowboys by contrast had an average rank of almost 30.

The Cowboys regained a measure of their lost confidence in that game. It wasn’t yet the ‘swagger’ that we associate with The Cowboy Way, but the Cowboys are getting there. And you know who else has got swagger? Rob Ryan.

by One.Cool.Customer on Jan 15, 2011 3:41 AM CST reply actions  

He got that from the Jimster

Reminds of when Jimmy was whooping it up after the Cowboys beat somebody in the playoffs (help me out those with better memories), and he said, essentially if not literally, “when you go up against a gorilla, you hit ‘em with everything you’ve got.”

Jason is from the Johnson tree. Actually, him feeling comfortable with Rob Ryan as a DC is a formidable match for our Eastern Division and other foes.

"We'll see." --Bill Parcells

by Uncle Angus on Jan 15, 2011 8:42 AM CST up reply actions  

it wasn't the playoffs

it was when they went into Washington and beat the undefeated redskins in 1991. Jimmy’s postgame locker room speech was caught on camera—and became a part of Cowboys lore…

by rabblerousr on Jan 15, 2011 1:47 PM CST up reply actions  

Love it man!

That game was when the Cowboys showed who they really were and showed Jason Garrett’s amazing ability to put a more positive imprint on the team’s psyche than Wade Phillips did in three years; unless you count the meek, unsure presence he instilled in our defense.

by G_SWAG on Jan 15, 2011 4:06 AM CST reply actions  

Love the write-up

for a moment Dez looked like he was catching passes from Zac Robinson back at OState and nobody could stop him. I knew he’d be good, just not so soon.

Ich bin ein Berliner--JFK

by HudBaby on Jan 15, 2011 4:26 AM CST reply actions  

Nice write up

 I think this team is heading the right way. I just hope that the CBA does not take to long.
I think this team needs all the work it can get.

by tattooed cowboy on Jan 15, 2011 6:09 AM CST reply actions  

great post

look forward to the rest of the series….i remember that game and all the “holy crap…who is this team and where the hell were they in green bay last week” moments.

by Dan Barker on Jan 15, 2011 7:15 AM CST reply actions  

Not only that throw but the very next one

He want back to Dez again in the end zone to finish off what was left on the field by overthrowing him the first time. Dez’s acrobatic end-zone catch was ruled incomplete, then overturned on review. And not only did the Boys have a touchdown, but Garrett was also 1 for 1 in successful challenges as a head coach. The aggressive tone of the offense was established, along with Dez’s status as a serious threat.

by scottmaui on Jan 15, 2011 12:44 PM CST reply actions  

Season Altering?

You might exlain that a little more. This season was dead before that hookup. Now if you say it altered next season, I might go along but the only plays that altered the season was:
Choice fumble..Baron hold and Buehler’s misses early..Nothing that happened after Garrett got the head coaching job changed last season.

by bevomav on Jan 15, 2011 12:52 PM CST reply actions  

reread the intro
I’m interested in examining all either represented or forced a larger philosophical change that ended up having long-term repercussions during the 2010 season, and perhaps into the future.

by rabblerousr on Jan 15, 2011 1:53 PM CST up reply actions  

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