What Can The Cowboys Learn From The Mavericks?
This week, folks who are blanket fans of all four of Dallas' major sports franchises are thinking little about the Cowboys, choosing instead to bask in the glow of the Maverick's first world championship. I would be remiss not to lead off by congratulating the Mavs and their fans, or to fail to direct you to SBNation's excellent Mavericks' site, Mavs Moneyball, and their wall-to-wall coverage of the clinching victory and, just as important, the post-game festivities.
Given that both Dallas-based franchises are owned by quotable, attention-getting owners, its been an easy matter to tease out comparisons between the two since Mark Cuban purchased a majority share in the Mavs in 2000. Both Cuban and Jones have been expert at branding and marketing their respective franchises--and the more curmudgeonly amongst us would say that developing a brand has often been more important to them than developing a winner.
Because both clubs have placed a high premium on marketing, each has a gallery of glitzy, big-name roster additions to its credit. On the Mavs' wall, Nick Van Exel's bust stands next to that of Jerry Stackhouse; they stare across at Joey Galloway and Terrell Owens. Such players have served their purpose magnificently: they boosted ratings and ticket sales--but they did little to bring championships to Dallas. In the past decade plus, both franchises boasted glitzy, offensively-minded teams that often lost to tougher, gutsier and less-talented squads.
These teams have been an extension of their owners' personalities. Both Jones and Cuban have served as the mouthpiece for the organization, and received an inordinate amount of attention, often due to their petulant behavior--the oft-fined Cuban has matched every one of Jones' drunken declarations about Bill Parcells, and then some--or childish need for attention. Men who have been obsessed with marketing and glitz have naturally been drawn to stars, and been willing to dole out big money for offensive stars who make long touchdowns or flashy dunks, but aren't necessarily good defenders or teammates.
Think back to Don Nelson's bang-bang Mavericks teams. In two out of three years (2001 and '03), they lead the league in offense and were second-to-last in defense. When Avery Johnson took over the coaching reins in 2005, the team--with the same core players--became more balanced, largely because Johnson stressed defensive want-to. Nevertheless, the Mavs lost in the 2006 NBA finals because they weren't yet mentally tough: they folded after blowing a 13-point lead in the last six minutes of game three.
This year, all was different. The Mavericks' long-overdue victory has come as the result of key philosophical shifts in the ways they--and Cuban--have gone about their business. Throughout this season's glorious playoff run, the Mavs played tenacious defense, made several remarkable fourth-quarter comebacks, and embraced a team concept. Every man on the roster was willing and able to fight like hell for however many minutes he played in a given game and to sacrifice personal stats for the greater good. The 2010 Mavericks weren't the most "talented" team on the floor in most of their playoff series, but they were the most skilled. And they were winners.
Throughout all of this, Cuban has been present, celebrating the win with his players, but comparatively silent. At some point in the last decade, he seems to have learned that he can't buy a championship and that billionaires don't always get their way. Perhaps more importantly, he appears to have learned that winning markets itself, that, by assembling a bunch of lesser-name winners who play hard and fight for each other, the whole can become greater than the sum of its parts, and that substance beats style. In the aftermath of the victory, The Ticket's Bob Sturm tweeted: "Why have I allowed Jalen Rose and Chris Webber under my skin? Of course they are obsessed with Miami. Fab 5 loved style, not substance." And how many championships did that earn the most talented team in college basketball?
As Cowboys fans, we have winced whenever we see Jerry on the sidelines, holding court in front of the media, or insisting on a traveling road show in lieu of training camp. Most troubling has been the sense that he values style over substance--that he identifies more with Deion Sanders and Terrell Owens than with Dat Nguyen and Kyle Kosier. The Mavericks recent championship shows that teams composed of Nguyens and Kosiers make the sacrifices it takes to win games. Certainly, a champion needs a lead dog, a Dirk Nowitzki. But it only works if he's willing to make those sacrifices as well.
I think the Cowboys' current core of leaders--Jason Garrett's "Right Kind of Guys"--conduct themselves in precisely this way. Many of us have opined that Garrett brings this sensibility to the table. So, the uncertain variable here is Jerry Jones. I'm hoping Jones watched his fellow Dallas franchise's playoff run intently, as further proof of the power of Garrett's message: that substance--working hard every day, being mentally tough, focusing on process--will always trump style in this, the greatest of team sports.
This is the lesson that Mark Cuban has learned. Yeah, that's right, he's the guy hoisting the championship trophy and prepping for Thursday's victory parade.
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It certainly appears that JJ
recognized that changes in the way he conducted the football side of the team were needed. He’s implemented fundamental shifts with his coaching staff hires and conduct during the draft. All we can do is hope that this will continue. Time will tell if his patience will last and he’ll remained disciplined allowing JG to transform the Cowboys into perennial winners ala the Pats.
This is a great post. Rec'd. Interestingly enough, the local sports radio
guys here in Austin were talking about the two owners the other day. They pretty much concluded that JJ is overrated as an owner, while they were very complimentary about Cuban (obviously easier to do after a championship run). Many of us here like to say that Jones is a terrible GM, but a great owner. These guys feel that Jones is also overrated as an owner; like you said, lots of style and plenty of money, but no championships in a very long time.
Let’s hope that’s changing.
How can Jerry Jones be overrated as an owner?
Jerry Jones is easily one of the best owners in the NFL if not in all of sports. Championships are very hard to come by especially in football. But Jerry has made the Dallas Cowboys the #2 worldwide sports franchise despite winning anything in over 15 years!
Tony Romo 2011's League's Most Valuable Player
Just reporting what was said. And actually, I remembered wrong; it was a
discussion on a national radio show. I’ve always said he’s a good owner, too, but if you’re in the business of winning championships, which is pretty much the point of football, then an argument can be made that Jones hasn’t been top notch in a long time.
JJ the owner is indeed overrated
If you think (as I do) that the #1 job of an owner is to put the pieces in place to win, the Jerry hasn’t been a good owner in some time. If we rate Jerry on how visible the Cowboys are, or how much money he’s able to make off of a franchise that has had below average on field success since 1996, then he’s great.
by TimSchultz36 on Jun 14, 2011 3:18 PM CDT up reply actions
While it is nice to think so.........
that the #1 job of an owner is to put the pieces in place to win
I would have to put that at number 2……number 1 has to be make money to stay in business…..and yes, it is usually a hand in hand thing, but JJ has done it for the last 15 years without winning much, so kudos to him as an owner. (See LA Dodgers for owner that lost sight of making money)
I do think that what he can learn from the Mav’s is that he needs to get a football guy as a GM
He who laughs last, thinks slowest
Well.....my days of not taking you seriously have certainly come to a middle
"Pleased to meet you, hope you guess my name"
I still think he's a good owner, but I think it's the mark of a good owner
to let the experts take care of business, just like it’s the mark of a good CEO to know when to delegate. He needs a top notch GM.
Agreed on the GM
He who laughs last, thinks slowest
Well.....my days of not taking you seriously have certainly come to a middle
"Pleased to meet you, hope you guess my name"
no the #1 job of an owner of any business is to make profit and lots of it.
In sports it usually takes Winning the championship but it Jerrys case hes so good that didn’t matter.
Tony Romo 2011's League's Most Valuable Player
by thebigham on Jun 14, 2011 3:36 PM CDT up reply actions 1 recs
because when you can pair
making money with something you love, it is a no-brainer, you do it……
He who laughs last, thinks slowest
Well.....my days of not taking you seriously have certainly come to a middle
"Pleased to meet you, hope you guess my name"
But loving football means doing whatever it takes to win, no? The
question is, does he love the attention more than winning? In my mind that’s the dichotomy going on here.
Yes and No
he may beleive that he is the best option at GM, and that gives them the best chance to win, (I dont agree)…and he may love the attention more than winning, (very good point), or his ego is just so big that he must be the best GM out there. That ego and showman ship is part of what makes him a great owner (the value of the team kind of proves the great owner part) but if they dont win more it is very possible that it will catch up with him.
See the Chicago Cubs as an example. They were selling out the ballpark year after year without winning much of anything, but this year it has caught up with them, and it is showing up in the attendance numbers.
He who laughs last, thinks slowest
Well.....my days of not taking you seriously have certainly come to a middle
"Pleased to meet you, hope you guess my name"
That's what I'm afraid will eventually happen. On the flip
side, if they’re the second most valuable sports franchise in the world now, could they be number one with a championship or two?
it's not because jerry's so good
it’s because the past memories, to jerry’s credit go the fans who turned because the 90’s team, but another important portion of the fan base was made long before jerry’s days, the cowboys are the most know and watched team in NFL in all the WORLD, and the most of the fans come from the 60’s 70’s, maybe even 80’s teams, ether through people who actually watched those teams or because the influence parents had with newer generations
Gee whiz. Just judging from the looks of Jerry's withered weathered old.
Beaten and battered visage(his wrinkly old mug) I doubt he takes very much solace in all that PROFIT.
+1
JJ the owner unfort. gets a bad rap- if the NFL had a luxury tax in lieu of a hard cap, have no doubt JJ would easily be willing to pay the cost in order to fully fortify the roster.
JJ the GM/evaluator of talent is a whole other story. Rather than take a page out of the Cuban playbook, a football “Donnie Nelson” would benefit JJ far more, IMO.
+1
a football "Donnie Nelson" would benefit JJ far more, IMO.
He who laughs last, thinks slowest
Well.....my days of not taking you seriously have certainly come to a middle
"Pleased to meet you, hope you guess my name"
You hope not what exactly?
11 consecutive seasons of 50-plus wins? (That is to say the NFL equivalent of 11 consecutive double digit win seasons; or even 11 consecutive winning seasons period.) For better or worse, the Mavs have been the NBA’s equivalent of the Colts; in the dance year in, year out but until last night just can’t ever seem to win the whole thing.
On the other hand, you have the Cowboys who have been the NFC East’s version of the Bangles; yeah, they’ll snag a division title or two while other teams in their division win Super Bowls and actual playoff games. Wow.
In other words, Super Bowl XXX is considered ancient history.
To me at least. Poke fun at the Mavs overall history all you want. As far as their last decade goes, I bet GM Jerry would kill for that kind of consistency.
Coaching
Good read Rabble. Besides the owner impact, I couldn’t help thinking about the beginning of the Garrett Coaching Era after reading Mav’s coach (Carlisle’s) post game news conference. Is it me or does this sound like something Garrett is trying to incorporate into the Cowboy Way?
They have made a statement that’s a colossal statement. Not just about our team, but the game in general. Playing it a certain way….Playing collectively. Believing in each other. Our team is not about individual ability, it’s about collective will, collective grit, collective guts. We’re skilled and talented too, but…
"I am a true believer. Anthony Spencer will have 7 or more sacks in 2011 and Stephen Bowen can ball!" - Kegbearer
"Leadership is a matter of having people look at you and gain confidence, seeing how you react. If you're in control, they're in control." - Tom Landry
by Kegbearer on Jun 14, 2011 3:42 PM CDT reply actions 2 recs
Loved Carlise when he coached the Pistons
he is a blue collar no nonsense guy (rec)
He who laughs last, thinks slowest
Well.....my days of not taking you seriously have certainly come to a middle
"Pleased to meet you, hope you guess my name"
As tempting as it is to talk about how far the Mavs have come
I am still convinced that they would already have had two championships before this if Dirk doesn’t get hurt in 2003 (and Steve Kerr doesn’t come back from the dead) and we get better officiating in 2006. Regardless, it is incredibly sweet to finally see the Mavericks win a championship and have my favorite player of all-time hoist the MVP trophy after so many people conveniently ignored the evidence for so many years that crushed any notion of him being “soft.”
Look me in the eye. It's okay if you're scared. So am I. But we are scared for different reasons. I'm scared of what I won't become. And you're scared of what I could become. Look at me. I won't let myself end where I started. I won't let myself finish where I began. I know what is within me, even if you can't see it yet. Look me in the eyes. I have something more important than courage. I have patience. I will become what I know I am.
Key Difference is Philosophy
Mark Cuban was asked what his key to winning in basketball and in business is and he replied, “I hire intelligent people and I let them do their job. Simple. I delegate far more than people might think. I micromanage until I trust you. I either trust very quickly or I fire you.” THAT is the key difference. Jerry cannot, will not, must not, delegate when it comes to football matters. He cannot let go. Cuban did let go, and now he is clutching a trophy, and not letting go.
That they should hire a German?
OK, I should at least get one rec from OCC on this answer….
I think there are a lot of good answers above. JJ needs to take his hands off a bit, as Cuban did. I think he’s shown signs of that. He needs to let the HC set the team’s culture. I think we’ve already seen that. He needs to avoid flash over substance. It appears to be the case.
And he needs to hire a German. OCC is waiting for his call, Jerry.
Don't believe everything you think.
by dunkman on Jun 14, 2011 3:58 PM CDT reply actions 5 recs
You got it
Not surprisingly, my last name is also German.
by One.Cool.Customer on Jun 14, 2011 4:22 PM CDT up reply actions
Jürgen Klinsmann?!
I think he may be 50 by now, but I bet he could still outkick most NFL kickers.
"I am a true believer. Anthony Spencer will have 7 or more sacks in 2011 and Stephen Bowen can ball!" - Kegbearer
"Leadership is a matter of having people look at you and gain confidence, seeing how you react. If you're in control, they're in control." - Tom Landry
Given Klinsmanns history,
he’d be better suited in short yardage as he was a brilliant " diver" .
Davie Wilson
"how bout them cowboys"!!!
by scotscowboyfan on Jun 14, 2011 4:57 PM CDT up reply actions
My name is also German
however i don’t anticipate getting any calls from Grandpa Jerry lol
"I firmly believe that any man's finest hour, the greatest fulfillment of all that he holds dear, is that moment when he has worked his heart out in a good cause and lies exhausted on the field of battle, victorious." –Vince Lombardi
by ProBowlFactory on Jun 14, 2011 6:00 PM CDT up reply actions
My 1st thought exactly
What can the Cowboys learn from the Mavs? Draft a tall German dude.
Sebastian Vollmer would have been a nice get.
Osama Bin Laden is dead! That's the only thing better than the Cowboys drafting an Offensive Tackle in the 1st round this year.
by APerfectStar on Jun 15, 2011 12:29 PM CDT up reply actions
All joking aside....
besides just looking at an owner, I think that the Dallas Cowboys as players should look to how the Mavericks played for each other.
Now I know that basketball is a game where you have less personnel to account for, but those guys right there didn’t just play for their coach, they played for each other. They had an attitude that was something that we’ve just currently started to see from our Cowboys.
They need to learn how to play for each other, not just their head coach or their owner, or even the fans. They need to develop(and I know some of them already have this) a need to want to win for themselves and for each other.
AFB Condensed- New name, same flavor.
by Iron Fist on Jun 14, 2011 4:10 PM CDT reply actions 1 recs
Very nice read, rabble.
There are indeed many important lessons here. The one that resonates most strongly with me is that the stars and scrubs model that the Cowboys have employed for so long once again came up short against a meat and potatoes model. It’s a basic truth in all of sports that talent alone will not lead to victory.
by One.Cool.Customer on Jun 14, 2011 4:35 PM CDT reply actions
Finally...
I hate to say it but this is the same mentality that the Steelers, Patriots, Ravens have. They stress the team concept. They put substance over style. Winning is the best form of marketing. It breaks my heart because I live in Pennsylvania and all I hear about is the Steelers and the Eagles. But at the end of the day, there is a reason why the Steelers are always in playoff contention. Even if you want to say they are defense, it takes a team. We lack that. I realized that in 2008 when we had the epic collapse to the Eagles. I guess at that point I saw my team fall apart and knew they didn’t have the mental fortitude to continue on.
I think JJ realizes that you can’t buy heart. You can’t buy a championship. You need to develop a culture and foster it. It isn’t the most popular way about doing it. But when I look at Steelers fans, they have pride in their team. I was even watching the Superbowl with my friend and he was upset about the Superbowl loss, but said" Oh, well,with our defense, we will be back…" I couldn’t say the same about my team. We are so, lack of a better word “bipolar” in our seasons, it’s ridiculous.
F**** establishing a culture, we need to establish dominance...
Well, technically.
The Steelers DIDN’T make it back to the postseason to defend either of their last two Super Bowl titles. The “alleged” rapist QB had a horrible season in ’06 and in ’09 the real most valuable player on the Steelers Polamalu was lost in the season opener.
But yeah, I get your main point. Their core is so solid that they’ve been able to win multiple hardware led by a punk QB none of them even really liked.
Also you’ve got to love the Ravens faith that eventually Flacco will be able to put them over the top in conjunction with the fact that they still have a hard nosed enough defense in place to keep them contending for a while.
Time to cowboy up?
Not only the Mavericks now, but almost every major league team in the Dallas area has won a championship or at least been in a championship game since the Cowboys last super bowl. the Stars won the Stanley cup in ’99 I believe it was, The Rangers were in the last world series however lost, and the Mavericks of course just became NBA Champs. I think FC Dallas (soccer) is the only team not to have played in a championship since the Cowboys won their last Super Bowl. Time for the Cowboys to catch up and get back to the big dance. Maybe bringing a championship to Dallas the way the Mavs did will inspire some winning spirit into the city AND ESPECIALLY the Cowboys locker room.
"I firmly believe that any man's finest hour, the greatest fulfillment of all that he holds dear, is that moment when he has worked his heart out in a good cause and lies exhausted on the field of battle, victorious." –Vince Lombardi
I did a fanpost that had some of the same ideas behind it.
I just was not a cogent in doing it, and aiming for more humor. But like Rabble, I really, really hope Jerry is taking notes on how Cuban behaved, particularly during the postseason blitzkrieg the Mavs conducted.
If at first you don't succeed - blame someone else.
Really, they are, at least for this year.
So many people wanted somebody to stop the Heat. Seems like 80 to 90% of the people outside of Dallas and MIami were on the Mavs bandwagon.
If at first you don't succeed - blame someone else.
Look at how many "right kind of" veterans got vindicated.
On this Mavs roster; besides the stalwarts in Dirk and JET, you had: Kidd, Matrix, Chandler and Peja. You think a clown like Woy is half as hungry for a championship as any of these guys?
It's amazing how many facelifts the Mavs core underwent before they finally got it right.
With Dirk and JET being the only constants in the last half decade. Kind of gives you hope that one of the Cowboys facelifts might finally take someday.
I heard the same story from Fox Sports Radio and guess what?
I don’t buy it.
This just in; Jerry isn’t going to mellow.
Instead, the REAL question is what the formula is for success given that we know Jerry will retain his seat at the head of the table until he gets what he wants or until he is incapacitated.
I tend to believe that Jerry will lean more on his son as time goes on, but his DNA will preclude him from playing the role of shrinking violet.
Kudos to Cuban for taking constructive criticism and turning it into action (or is it inaction) so that his team could reach its potential.
"Other than that, Mrs. Lincoln, how was the play?"
I can't agree with all of this
a lot of people mellow as they age, and when they’ve been “beaten down” emotionally by having their most prized possession tarnished, they are even more susceptible. So I think there is at least a possibility that he has, or is in the process of, changing the way he operates. I don’t think, for example, it was trivial that he called himself out as he emphasized that Garrett would have the final say-so in player acquisition.
And yes, Stephen stepping up will also begin to change the management approach of the front office.
Don't believe everything you think.
Jerry beaten down?
Prized possession tarnished? I think he has 1.8 BILLION reasons to tell you you’re wrong on all counts.
While he wants another bling with a vengeance, don’t underestimate Jerry’s sense of self worth.
"Other than that, Mrs. Lincoln, how was the play?"
JJ would never do what Cuban did
And fade into the background while the team made a run. He would have to be front and center. Granted, Cuban’s program was a lot more contentious – with the league over officiating and opponents by trash talking
Which is much different from JJ’s issue – just like TO, it is not enough the Cowboys succeed, they have to succeed because of him. What JJ’s ego can’t accept is he would get the credit whether he’s out in front/self-promoting or not. What they do share is a philosophy that emphasizes investment in the product – primarily players.
Although I’ve been pretty critical of Jerry of late for a myriad of reasons, one can never forget – he didn’t become fabulously wealthy by being stupid. But hubris can blind the wealthy and powerful alike. As the Al Pacino character – John Milton said at the end of ‘The Devil’s Advocate, ‘Vanity – definitely my favorite sin.’
We live life forwards and understand it backwards
by tdships on Jun 15, 2011 11:05 AM CDT up reply actions 1 recs
I'd counter by saying
he’s certainly not stupid and given the lack of success this team has had, why keep pursuing the same losing strategy? Since he gets blamed for the failures, the ego isn’t being pleased in this process.
My money (which in BTB land means betting Terry’s paycheck) is on Jerry trying another approach.
Don't believe everything you think.
How you define success and how Jerry defines it may be radically different
…and I think that is where you are missing it.
He’s the most powerful owner in the most powerful sport.
He’s king of kings…just look at how he waltzes around at these labor meetings. I’d bet Goodell is wary of drawing Jerry’s ire.
"Other than that, Mrs. Lincoln, how was the play?"
Didn't the anecdote about him pounding down his fist on the table?
And making some “we’re not gonna take it” grand proclamation at one of the earliest labor meetings paint him to kind of be this over-the-top goof whose antics none of the other more buttoned down owners took that seriously?
That's just JJ
…and further proof not much has changed.
"Other than that, Mrs. Lincoln, how was the play?"
You think Jerry wouldn't sleep any easier?
If he ever wrapped his clammy hands around that forth Lombardi Trophy?
Now I do agree he’ll be the GM as long as he’s above ground; if for nothing else the fact that by now he’s heard all the ridicule pundits and fans can dish out, and if he did step down without realizing another championship as GM, it would make all his languishing as a crash-or-burn GM for naught all these years.
But you honestly think the comfort of Jerry’s assets trumps the discomfort of that next Super Bowl trophy he’s been waiting for over a decade and a half. In the face of that, those 1.8 billion reasons seem like cold comfort to me.
Oh my goodness
But you honestly think the comfort of Jerry’s assets trumps the discomfort of that next Super Bowl trophy he’s been waiting for over a decade and a half. In the face of that, those 1.8 billion reasons seem like cold comfort to me.
One word answer: YES
Multi-word answer: Jerry knows only one team wins the bling every year. He also knows only one team is the most valuable, most watched, most talked about franchise in America’s most popular sport. He can’t fully control game outcomes. But the rest is ALLLLLLL Jerry.
"Other than that, Mrs. Lincoln, how was the play?"
ALLLLLLLLLLLLLL Jerry.
Would only work if he had bought the Oilers way back when and made them “the most.” He (well, Jimmy did; but small detail) resurrected America’s Team after they had an off decade in the ‘80s but after that five-year period or prosperity he’s had an off decade-and-a-half himself.
It’s not even a question that this past season took a major toll on him.
The flipside to all this is that maybe Jerry is a vampire like that liver-spotted ghoul Emperor Al Davis and neither will ever allow themselves to die until they’ve hoisted another Lombardi Trophy. So Al may live to be 335 years old. Jerry will probably get a title a little sooner than that.
That's why I said "tarnished"
rather than “destroyed” or “annihilated”. I think Jerry does very badly want to win another Lombardi trophy. And I think he’s shown signs that he’s making some changes that distance him from the micromanagement of the team.
As much as Wade was pilloried for not “leading” the team, I think Jerry’s involvement may have made that a nearly impossible task even if Wade had been willing. It’s at least conceivable that (maybe with some Jimmy Johnson mentoring) Garrett negotiated with Jerry to allow him greater lattitude to run the team. We’ll see.
Don't believe everything you think.
Agree
From an outsiders perspective, it seems as though Jerry has ceded a bit of GM power to his son Steven, or at the very least, Steven seems able to influence Jerry to make tough decisions that he might have otherwise put off or made the opposite decision.
I think Garrett may also be the first HC that gets to handle the team without Jerry inserting himself when he shouldn’t.
Osama Bin Laden is dead! That's the only thing better than the Cowboys drafting an Offensive Tackle in the 1st round this year.
by APerfectStar on Jun 15, 2011 12:36 PM CDT up reply actions
You can tell by Jerry going with Garrett and how the draft went down...
That Jerry is starting to change his philosophy. Will Jerry ever keep his mouth shut? I don’t know, but I would rather him do pressers and say stupid stuff, then be in the war room and pick stupid people. As much as I bash Jason Garrett in the heat of the moment for being too smart sometimes, I have to admit that he is going in the right direction. The picks we made where hard working, grind it out guys. No flash or drama or baggage. These guys will focus on getting better and being leaders. We build a couple more drafts like this, this will increase our chances of being withing reach of the playoffs and superbowl. We’ve seen this model work before in other organizations. I have a strong feeling that we are going in the right direction.
F**** establishing a culture, we need to establish dominance...
Thats an easy one
We learned that the window of opportunity to win a championship isn’t closed just because your star players are in their 30s……right bling???
In Romo we Trust

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