Ok, so no matter whether you think the players are wrong or the owners are wrong, or both are equally guilty, I think we can all agree that this is just PR nonsense. Does anyone really believe that if the owners get a larger piece of the revenue pie that ticket and merchanise prices for the fans will not continue to skyrocket? The owners are willing to lockout the players for the entiire season but we are to believe they won't be maximizing their profit from fans in the future if they win during this labor deal?! HAHAHA What a crock of $h!... As per the article: "We can’t continue to shift the cost, whether it’s the rising player cost or the rising cost of operating an NFL franchise, on to our fans," Goodell said, per the Tampa Tribune. "That’s why we’re trying to get a better economic model. And I think everyone understands that. You are not being left out of the equation. The fans are a big part of that equation and a big part of the success of NFL football."