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Sneak Peek At The Future Of SB Nation And BTB

Hey BTB community,

We've got some big news here at BTB and at SB Nation. In the very near future, all SB Nation blogs will be going through some big changes and we think it's a big step forward for our network. We'll be rolling out details about it coming up, but one thing that is happening is all SBN blogs are getting a revised logo. Now, I know most of us have become attached to the ol' state of Texas with a cowboy hat on it as our logo, and I'll be sad to see it go. But as a logo and a site mark, it was kind of unwieldy to use across the web and in other promotional contexts. Plus, SB Nation blogs didn't have a uniform look, something we wanted to rectify. I know sometimes we can go all caveman when change arrives - Change Bad, Fire Good! But I hope you'll embrace the change and be as excited as we are about the new logo, and about the changes coming up that will revolutionize our blog here at BTB.

BTB's new logo:


To read a letter from SB Nation's founder, make the jump and get more info on our future.


It’s with great pleasure that I unveil the first step in the next evolution of Blogging The Boys. In the next month SB Nation will be undergoing a dramatic upgrade to our platform and our editorial process. There will be much more detail to come but for now, the new logo below is just a first taste of what is coming for Blogging The Boys.

This is a small, but important sample of what is coming when our network undergoes its most exciting and radical transformation in the eight-year history of the company. A new visual identity here and across the network is only one step we are taking to unite our network of sites. United through individuality is the underlying theme of this project. You’ll notice that our team colors and the unique spirit of our individual community is maintained while making it clear to sports fans that each site is a part of the larger SB Nation network. We want everyone to know that they can find the same type of great writing, video and conversation that we offer here on all of our 300 plus sites. You can browse through all the new logos on a special page we put together at

Our commitment to passionately follow our sports will never end. It’s what makes SB Nation a special place and that will only be enhanced by these new changes. In the meantime we’re setting up additions to our store so you can be sporting the latest and greatest before it even launches. Welcome to our future.


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