The Dallas Cowboys is a good investment for Jerry Jones (Duh!)


In the 2000s, the value of the Cowboys franchise hovered around 30-60% more than that of the average NFL franchise. However, over the last five years, the Cowboys valuation has nearly doubled from $1.65 billion to $3.20 billion while the average franchise has increased just 36.9% from $1.04 billion to $1.43 billion.