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Secondary ticket marketplace, Vivid Seats, released its NFL Midseason Ticket Trends Report earlier this week. The report shows how winning and losing can affect ticket prices. The report was compiled after Week 8, with Dallas' surprising start causing the biggest uptick in median ticket prices for remaining home games.
After Week 8, tickets to AT&T Stadium for the rest of the season had a median price of $236 - up 27.7% from the start of the 2014 season. Early-season success also had an impact on the ticket prices of other teams:
The Lions (6-2 after Week 8) had the second biggest increase with 18.7% increase, though their ticket prices remain on the low end of NFL teams ($106). The Cardinals (6-1) ranked third with an increase of 18.1%, and their success against the Cowboys last week may have pushed them even higher. The Eagles (5-2) rounded out the top four with an increase of 16.4%.
At the other end of the spectrum, the Washington Redskins (3-5) and Oakland Raiders (0-7) had the biggest decrease in ticket prices since the start of the season, down 34.8% and 32.8% respectively.
The Bears and 49ers started out the year ranked No. 1 and No. 2 in ticket prices, but their middling performances since have have seen their ticket prices drop by 9.1% and 11.6%, respectively.
Here's an overview of the median ticket prices per team after Week 8:
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There are of course many more factors driving ticket prices than just a team's record (as Colts, Steelers and Patriots fans will be quick to point out). But the data here suggests that a good start can be a pretty strong driver of ticket prices.
The good news for the Cowboys could be that the jump in ticket prices is probably driven primarily by Cowboys fans who have re-discovered their interest in seeing their team live, which in turn means that there could be a lot less fans of other teams at AT&T Stadium than in some of the earlier home games this season. Too bad the Cowboys have only two home games left - though considering their 3-3 record at home and 3-0 record on the road, that may not be such a bad thing after all.