The Cowboys' eight-game winning streak has put them atop the league in the NFL Power Rankings, has put them atop the league with the best record in the NFL, and has now pushed them to the top of the league in ticket prices.
According to data from secondary ticket marketplace ticketiQ, the Cowboys will play in five of the 10 most expensive games over the next seven weeks.
The only two remaining Cowboys games not in the top ten are the Week 16 game in Detroit and the season finale in Philadelphia. Demand for Cowboys games is so high that ticket prices are setting new records, as ticketiQ explains.
The Cowboys’ success this season is impacting the resale market so much that 2016 has been the team’s most expensive season of the last five years. Over all eight home games at AT&T Stadium, the average resale price for Cowboys tickets in 2016 is $416, 47 percent higher than the team’s previous season high of $284 in 2014.
Another secondary ticket marketplace, TickPick.com just released its NFL Thanksgiving Games Report, and the Redskins-Cowboys matchup next Thursday is by far the hottest ticket of the day, and possibility the most expensive Thanksgiving Day ticket in NFL Thanksgiving history. Currently tickets have an average price of $470 (slightly below $484 quoted above by ticketiQ), a significant increase versus the previous most expensive Thanksgiving game, the 2015 Bears-Packers matchup at Lambeau Field ($345).
For many fans, these ticket prices are completely out of reach, but the excitement driving the increase in ticket prices is shared by all Cowboys fans, regardless of whether they're going to games or watching the games from home.
But it's not just ticket prices that are getting a boost from the resurgent Cowboys. Many fans now prefer watching the game at home over the stadium experience anyway, and their tuning in to Cowboys games in droves: Fox said it drew a 17.8 overnight rating for its broadcast of the Dallas Cowboys-Pittsburgh Steelers game last Sunday, the highest for any NFL game this season.
Zeke, Little Dakker, and the rest of the Cowboys have made Cowboys games worth circling again.
And that is the best thing that could happen to a league that values the dull din of parity over the excitement of dynasty, Howard Bryant of ESPN recently explained.
The NFL is a better product when the Cowboys are a good, thriving and-for much of the country-villainous presence. The metrics bear it out, in ratings and in online popularity.