A new study from Emory University confirms what many Cowboys fans have suspected all along, and what Cowboys haters have been agonizing over for decades:
Not only are the Dallas Cowboys "America's Team", they also have the "best fans" in the NFL, according to research from Professor Mike Lewis at Emory University in Atlanta.
Lewis uses three metrics to determine the "best" fan base in the NFL.
Fan Equity: Measures willingness to spend by focusing on team revenues (fan support via opening the wallet)
Social Media Equity: Measures fan willingness to engage as part of a team’s community (support exhibited by joining social media communities), which makes it a metric unconstrained by stadium size.
Road Equity: Measures the national appeal based on how teams draw on the road (after adjusting for team performance).
And the winners are:
The Cowboys excel on all the metrics. They win in terms of Fan Equity (a revenue premium measure of brand strength), Road Equity and finish second in social media. The underlying data reveals why Dallas does so well.
The Cowboy’s average home attendance (reported by ESPN) is more than 10,000 higher than the next team. The Cowboys average ticket price is also well above average and they have the second most Twitter followers after the Patriots.
The other thing to note is that the Cowboys achieve these year in and year out , even in years when the team is not great.
Here are the full results of the research, courtesy of Michael Lewis, which show the Cowboys taking the top spot ahead of the Patriots, and ahead of division rivals Eagles and Giants, while the Redskins are somewhere in the middle of the list:
For Cowboys fans, none of this is news, of course. But it may bear repeating the next time someone tries to explain why the Cowboys could become America's team "again".