This should not be news to anyone in these parts, but now a study from a professor at Emory University states for the second time in three years the Dallas Cowboys faithful are the NFL's best. The study took a lot of factors into consideration, including social media mentions and the support the team receives on the road. Your loyalty and love of all things Dallas Cowboys-related is what ranks us at the top.
To come up with the rankings, Lewis used three key criteria: Fan equity, social media equity and road equity. In a nutshell, the Fan Equity criteria basically revolves around how much fans are willing to spend on their team and how much support they show with their wallet.
Social media equity is exactly what it sounds like and ranked fans by how many social media followers that each team has. The third criteria, road equity, is based on how much support each team gets on the road.
Lucky Whitehead fought his way onto the roster as an undrafted free agent just a couple seasons ago, but now he is involved in another fight to retain his star. With rookie draft selection Ryan Switzer's prowess in the return game, and the young receiver's additional capabilities on the offensive side of the ball, Whitehead is going to have to make tremendous strides to continue his career in Dallas.
Whitehead has shown little to no growth as a receiver, combining for nine catches and 64 yards in his first two seasons. He's proven to be reliable in the return game but not much of a threat.
That's why his spot on the roster is in danger. Rookie Ryan Switzer will push Whitehead to become the primary return man. If Switzer shows anything at all, Whitehead's short tenure with the club could be over.
Moving on to another Cowboy who played his way onto the team the hard way we find former UDFA Jeff Heath making a big splash as he strives to replace the departed Barry Church.
"I've seen a lot [from Heath]," Jones said last week. "All of this stuff we saw last year. He wasn't getting a lot of playing time earlier in the season but he was coming in at critical situations and making good plays. That's what Jeff Heath's main thing is.
"Even on special teams, he's a core guy. He's a guy who is calling the plays, he's a personal protector on punt [coverage]. That's a big job. If there's one guy we can trust with that, it's Jeff Heath.
"Having him back there with me is awesome. He's helping me out there and we're making plays, as you could see [during minicamp]."
The Dallas back-up running back, just one season removed from gaining 1,000 yards for the Cowboys, would have been justified had he looked elsewhere for a chance to receive more carries and a bigger payday. Instead, he chose to remain in Dallas on a veteran minimum contract.
Why would he do that?
“This is where I wanted to be, so I didn’t even get into negotiations with other teams,” said McFadden, who re-signed a one-year deal for the veteran minimum for $980,000.
“I’d rather be comfortable and at home at this point in my career than chasing some money. A few hundred thousand extra dollars to me don’t make a difference.”
McFadden might not be in the type of role that he envisioned a decade ago when he was a top draft pick, but he has found a situation where he is content, and that seems to be ideal for him at this point in his life.
Nobody has more recent first-hand knowledge of how vital a second-string quarterback can be than the Dallas Cowboys. After losing Tony Romo in two consecutive seasons, the team has experienced both the dismay of not having a decent backup ready to go and the exhilaration of having a passer step in without missing a beat.
Kellen Moore hopes to be ready to step in for Dak Prescott in the same manner that the current Dallas QB did for Romo, should the need arise.
“I feel comfortable with it, obviously coming up on my third year here,” Moore said. “You reach that point where you’re pretty comfortable with the offense. You kind of know all the ins and outs. It’s just getting out there and playing.”
Obviously, the Cowboys hope that if Moore does take some competitive snaps in 2017 they will be in a mop up role, but regardless the six year veteran intends to be ready no matter the situation.
Not according to Vegas, baby.
The bookmakers have Dak as a 12/1 shot to win the MVP award in his second season. Fellow second-year player Ezekiel Elliott also figures high on the list. In fact he was the highest ranked non-QB on the list.