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The Cowboys are the world’s most valuable sports franchise... again

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First place, is that good?

Los Angeles Chargers v Dallas Cowboys Photo by Wesley Hitt/Getty Images

We just witnessed one of the more riveting World Cups we’ve seen in our lifetimes, and it feels like people all over the earth have picked up a larger interest in the game of soccer as a result.

Maybe the dollars and cents from that new passion will materialize next year. For now, football is king. For the third consecutive year the most valuable sports franchise in the world is the Dallas Cowboys.

The Dallas Cowboys are the world’s most valuable sports team for the third straight year at $4.8 billion. America’s Team has the highest revenue ($840 million) and earnings before interest, taxes, depreciation and amortization ($350 million) of any franchise.

Forbes notes how valuable AT&T Stadium and the non-football events that it holds are to the value the Cowboys bring to the table. It’s ironic this is heralded as a badge of honor of Jerry Jones’ crown jewel considering it was left out in the cold this week in a bid to host a Final Four over the next decade.

Jerry’s palace does alright for itself, though. Just a few weeks ago The Eagles (the band, not the team we hate) rocked the house and there are plenty of events that will take place inside of it across the rest of 2018, including the Cowboys season.

The Philadelphia Eagles are the only NFC East team to not crack the top four NFL teams.

The markets of New York and Washington are obviously quite large, the Patriots have gained enormous notoriety over the last 15 years, and as noted soccer is a worldwide sport. Dallas still tops them all.

We’ve seen how the Cowboys can single-handedly save the NFL’s ratings and how much merchandise they sell. Their value against the rest of the world literally cannot be topped. Imagine if they won the Super Bowl?