Earlier this week the Dallas Cowboys caused a tiny bit of a ruckus when they announced that they would be making a ‘major business announcement’ on Wednesday, one that would apparently involve special VIP guests and be so big that it necessitated a press conference at The Star in Frisco.
From the very beginning this was billed as a business announcement so any expectation that it would involve football never made sense. Many wondered if the news would be an event set to take place at AT&T Stadium while others wondered if the team would potentially be starting to dabble in the world of cryptocurrency.
If you thought the latter then go ahead and buy your lottery tickets. That is the news. Welcome to the Crypto Cowboys.
The Cowboys have become the first NFL team to partner with a cryptocurrency company by joining forces with https://t.co/2ijtqtZwYW.— Todd Archer (@toddarcher) April 13, 2022
Cowboys press conference starting momentarily to announce Blockchain as teams official digital asset platform. First-ever cryptocurrency partnership with an NFL team, they say. pic.twitter.com/0ADXa3kRvY— Jori Epstein (@JoriEpstein) April 13, 2022
Jerry Jones looked down at the crowd below and laughed when he raised his arms and said, “My subjects. We will be right down.” pic.twitter.com/5nV2FXwJqc— Ed Werder (@WerderEdESPN) April 13, 2022
According to the Dallas Cowboys they are the first team in the NFL to have a deal of this kind.